Natalie is the Founder of the baby registryBabyList, a site and app that allows moms-to-be to add anything from any store (even Etsy) to one registry. Previously a software developer at Amazon, she created BabyList when she was pregnant with her son and couldn't find a registry that fit her needs. She wanted to register an eco-friendly diaper service, and help walking her dog - so she built her dream registry herself. Now all moms can do the same.