baby brands founded by celebrity moms
Photo Credit: Dimitrios Kambouris / Getty Images for The Honest Company

5 Must-Try Baby Brands Founded by Celebrity Moms

Having a baby means buying a bunch of stuff. It’s just the way it goes. But as society evolves, so, too, do baby products. Back in the day, a bottle of Johnson and Johnson’s tear-free shampoo was as fancy as new moms got, but now there are thousands of specialty products for the littlest member of your family. Throw celebrity moms and their signature brands in the mix, and the whole venture of buying baby products becomes overwhelming.

But fret not, new mom. We’re here to help. We’ve rounded up five of the baby brands founded by celebrity moms that are actually worth dropping some dough for. While name recognition is part of the appeal, the real reason to give these brands a try is because of their emphasis on clean ingredients, sustainability, and quality craftsmanship.


Get your credit cards ready, mama. It’s time to shop!


Honest was founded by Jessica Alba, who has three kids of her own. Her brand focuses on clean skincare, diapering supplies, and baby clothing, among many other offerings. The water wipes are a must-have for newborns’ delicate bottoms, while a diaper subscription will ensure you never run out of perhaps the most essential baby product. Buy with confidence knowing that Honest’s products use plant-based ingredients and are free from over 3,500 kinds of harmful chemicals. Even better? Everything you order will be delivered in eco-friendly packaging.

Shop Honest here.

Hello Bello

Kristen Bell and Dax Shepard, parents of two daughters, are the celebrity power couple behind Hello Bello. The brand’s ethos is premium baby products that don’t break the bank. That means you can stock up on kids’ vitamins, skincare, diapers, curated goods, and cleaning supplies without draining your child’s college fund. Like other brands on this list, Hello Bello is committed to sustainability and uses plant-based ingredients in its products. A cool perk? Bundle boxes can be upcycled into playthings!

Shop Hello Bello here.

Once Upon a Farm

If you thought actress Jennifer Garner was just a pretty face, think again. The actress is also the founder of Once Upon a Farm, an organic food delivery service. The brand’s smoothies, overnight oats, purees, and baby foods are whipped up with farm-fresh ingredients and undergo a cold-pressure process to lock in nutrients. Take a quiz on the brand’s website for personalized food recommendations, then build your subscription!

Shop Once Upon a Farm here.

Kylie Baby

Of course no celebrity mom list would be complete without a Kardashian on it. (Well, make that Jenner.) Kylie Jenner may only be 25, but she’s already a mom of two and a successful cosmetics mogul. Her clean baby-care collection includes tear-free shampoo, detangling conditioner, moisturizing lip and cheek sticks, and more.

Shop Kylie Baby here.


Actress Gabrielle Union and husband Dwayne Wade have created a baby brand specifically tailored to BIPOC babies. The brand cares for little ones’ melanated skin with products co-created by dermatologists of color. Made with earth-friendly products and delivered in sustainable packaging, you can feel good about buying all your baby’s skincare, bath care, and “bum care” products from this new brand.

Shop Proudly here.

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