Mommy Must-Have: 7 AM Enfant

You’d have to be living under a rock to be parent unfamiliar with 7 AM Enfant – at least if you’re living anywhere remotely chilly. But it wasn’t until PishPosh Baby, a boutique in central New Jersey, alerted me to their new Teddy collection that I fell in love (and by boutique I mean a store that’s over 10,000 square feet with plenty of room for parents to test out strollers, car seats, and more). I mean how cute is the below?! But not just cute, actually insanely functional once you test it out “in the real world” (a.k.a. the freezing streets of NYC). 7 AM Enfant’s stroller accessories will keep your baby toasty and can attach to just about any stroller.


The above is the brand’s BébéPOD, which is designed for milder weather – think winter in Israel or fall in NYC. For cold weather – like winter in NYC – they’ve got the B212 and Warmuffs, both of which are not only staples all around cosmopolitan cities like New York, but among celebs (the list is seemingly never-ending: Hilary Duff, Lea Michele, Matthew McConaughey, Sarah Jessica Parker, Naomi Watts, Usher, Kate Winslet, Jessica Alba, Kristen Davis, Jimmy Fallon, Kate Hudson…).

What I love about the brand is that design-wise you can go low-key and classic with something that seamlessly blends in with your stroller or you can go for a “wow” factor like with the teddy. Ditto for the Warmuffs, which come in a variety of styles and color-ways.