It’s hard to miss the buzzy beauty brand Glossier, with its larger than life Instagram presence and cult-like following. In the five years since it launched, it’s gone from a small indie brand to a mega-player in the beauty scene. What was once an online-only business now has brick-and-mortar stores in New York City and Los Angeles, as well as pop-ups throughout the country that spawn lengthy lines of devoted fans, clamoring to get their hands on the coveted line-up of makeup and skincare offerings.
And while yes, the brand is largely geared towards millennials, their products are actually a top pick for women of all ages. Curious to see what all the Glossier hype is about for yourself? Try these 10 stand-outs.
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