5 Creative Latinas Making Waves in American Design & Commerce

With creativity and brilliant ideas, Latinas are powering the future of American design. These Latinas are leading the charge to change the face of American art, as well as some of our most beloved products for the better:

Aileen Barraza

Senior Color/Materials Designer, Ford Motor Company


As often the sole woman on her design teams, Aileen’s Hispanic values of hard work and perseverance have led her down the path of success in an industry that’s predominantly male. Aileen made her mark on the all-new Ford F-150, achieving the perfect balance of comfort and toughness using color, grain, and gloss as her artistic tools.

Maria “Toofly” Castillo

Graffiti Artist & Entrepreneur

Inspired by the New York urban landscape, Toofly immersed herself in sketching during her commutes to public school in Queens. Developing her art further by entering the School of Visual Arts, she’s turned her talents into a collection made up of art prints and fashion accessories. In 2007, she co-founded Younity, a female urban arts collective that steadily pushes forward visual art exhibitions and art programs for young women in the arts.

Marcela Aguilar

Senior Director of Global Marketing Communications for Gap

One of AdAge’s Women to Watch, Marcela Aguilar, a native Costa Rican, was one of the key architects in Gap’s turnaround efforts. Using her expertise gained in her early years working in Latin America gave her, and Gap, the insights they needed to grow Gap globally.

Katia Beauchamp

Cofounder of Birchbox

A West Texan, Katia has helped make luxuries more attainable for all women, by introducing us to a box of small samples of products each month, with the opportunity to buy it if we love it.

Cecilia Cassini

Fashion Designer

15 year old designer Cecelia Cassini designed clothes throughout her childhood, and has already dressed celebs including Taylor Swift, Sofia Vergara, Heidi Klum, and countless others. With a strong family background, Cecelia’s parents, Michelle and Lionel, make sure that Cecelia stays grounded through her talent and success. Cecelia donates much of her earnings from trunk shows to homeless shelters and donates her time to helping underprivileged children get the back-to-school clothes they need.