The Best Lilly Pulitzer for Target Finds for New and Expecting Moms

You know how these Target designer collaborations go. We get all geeked out. We mark our calendars. We think we’re slick by shopping online during a 3:00 AM feeding (but there’s nothing left). So we forget about it. By the time we finally make it to Target with a crying toddler in tow, we’re sifting through the dregs of a collection (read: lame-o iPhone cases and coozies), drowning our disappointment in a cold chai latte, and wondering why we cared so much in the first place.

Been there? I have. And when the much-anticipated Lilly Pulitzer for Target line is released on April 19th, this fashion-stylist-turned-mama has a game plan. I’ve narrowed the 250 piece collection to twelve fab finds for new and expecting moms. Fabrics that fit. Cuts that conceal. Cute totes that double as diaper bags. Palazzo pants that will be your new best friend. 


So take notes, get focused, and when Target opens their doors to Lilly loyalists next week (the line hits stores April 19), beeline to these twelve best pieces for your busy mom lifestyle. You WILL snag an affordable piece of Palm Beach chic, and you’ll be stylin’ all summer long. Check them out in the slideshow above.

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