Johnson & Johnson Launches New EWG Verfied Baby Care Line, Vivvi & Bloom

Johnson & Johnson has had its share of controversy, but it looks like they have grown from their grave missteps. Understanding that parents want natural ingredients they can trust at an affordable price, their new brand (available at retailers like Walmart and Target), Vivvi & Bloom, is verified by the Environmental Working Group (EWG). EWG is an organization that protects environmental health by changing industry standards – meaning if they verify a product, that product is going above and beyond.

In line with that the products in the range contain simple and nature-inspired ingredients, including responsibly-sourced shea butter and clinically proven formulas. They’re formulated without parabens, sulfates, dyes, phenoxyethanol, silicones or phthalates and the wash products include tear-free formulas. Vivvi & Bloom is vegan, hypoallergenic, pH-balanced and not tested on animals.


 The debut collection features three 2-in-1 staple products:

o   Vivvi & Bloom 2-In-1 Wash & Shampoo Cleansing Gel ($9.98)

o   Vivvi & Bloom 2-In-1 Face & Body Whip Lotion ($9.98)

o   Vivvi & Bloom 2-In-1 Scalp & Body Massage Oil ($9.98)

Shop the collection here.