Carter’s Launches First-of-its-Kind Baby ‘Blowout Insurance’

The timing of an email I received mentioning that Carter’s is launching ‘Blowout Insurance’ couldn’t have come at a better time. My son is having some issues with solids at the moment and blowouts have become a regular thing. As a working mom I have to be honest that I often don’t have the energy to wash off the soiled clothes before throwing them in the washing machine, so I often toss the dirty outfit – especially if he is close to outgrowing it anyway.

So what exactly is this “Blowout Insurance”? It’s pretty much what it sounds like! Except unlike regular insurance you don’t need to spend money on it.


Image: Getty

It’s a first-of-its-kind plan that offers relief to parents and caregivers who submit their “claims” for Carter’s gift cards to use towards refreshing their baby’s wardrobe and replacing soiled clothing.

 “Claims” can be submitted following a few simple steps:

  • Head to to submit your “claim”
  • Next, fill the fields and describe your messy moment
  • Carter’s “Oops adjusters” will process your “claim” and grant $10 gift cards via email

Beginning today through April 9th, the first 2,000 families to submit their ‘Blowout Insurance’ “claims” will receive a $10 Carter’s gift card to use toward future purchases.