Mommy Must-Have: Ten Little

There are so many options out there when it comes to everything from clothing to play things for our little ones. While onesies may come down to simple personal preferences (zipper vs. buttons, etc.), deciding what toys or even what shoes to buy is a little more involved. It’s not only a matter of convenience or aesthetics, but developmental issues are involved. Kids learn through play and well, as anyone who has walked in uncomfortable shoes can imagine, the right footwear is everything. That’s where Ten Little comes in.


Ten Little is a personalized e-commerce platform that helps parents shop for their children. Basically they help curate an assortment of expert-vetted kids’ essentials, from APMA-approved vegan shoes to sustainable toys, for every child’s unique stage and size based on a simple 1-min quiz.

From under 1 to 7 years, they have a non-overwhelming amount of tailored options for wear and play (as well as some things in between like these color changing umbrellas). While everything is thoughtfully made (think 100% GOTS-certified soft organic cotton booties), there are plenty of finds for $14.99 or under making it a great place to shop for everyday occasions as well as gifts.