When MAC Cosmetics announced that they would be launching a Selena Makeup Collection, inspired by the late Latin music icon, Selena Quintanilla, I was stoked! I could only imagine what the colors would be like (the brightest red matte lipstick ever!)…and the names (Bidi Bidi Bom Bom or Como La Flor). It got me thinking about the influence of our culture on the beauty industry and how our culture is becoming part of (and transforming) the mainstream, including the beauty industry (yes, we do buy–and wear–more lipstick!). So, in honor of Hispanic Heritage Month, here is a nod to some amazing Latin-inspired beauty products.
Yesenia Almonte is an experienced Editorial Beauty Director in New York City. She is widely recognized for her expertise in developing unique beauty content for a variety of top—selling publications that span a broad range of multi-media platforms. Yesenia has the ability to conceive, construct and transform beauty trends into personalized creative recommendations for diverse markets. She has comprehensive knowledge of the teen and Hispanic markets and has created a number of revenue-generating editorial packages across different mediums. Throughout her career, she has initiated collaborations with some of the foremost innovators in the creative industry, including Pat McGrath, Kenneth Willardt, Ondrea Barbe, Sarah Silver, Serge Normant, Orlando Pita and Gucci Westman.
Yesenia was most recently the Beauty Director of Seventeen. During her tenure at the magazine, she entirely redeveloped the magazine’s beauty editorial and direction by expanding and diversifying its content through creative and innovative features and looks, while also providing increased visibility to a broad range of beauty brands. In addition to overseeing the beauty content across all of Seventeen’s platforms, including seventeen.com and misquincemag.com, she created the massive multi—platform beauty franchise Seventeen’s Beauty Smarties, an initiative whereby real girl YouTube beauty vloggers create exclusive looks for the magazine and online videos. Since it’s inception, the Beauty Smarties franchise became a successful YouTube show, The Seventeen Beauty Smarties Showdown and became the backbone to the launch of Seventeen’s multichannel network on YouTube in partnership with AwesomenessTV. Yesenia edited Seventeen’s Ultimate Guide to Beauty, an in-depth how-to guide, and helped develop Seventeen’s extensive digital tool, the Seventeen Shopping Insider app. In an effort to reach readers everywhere, Yesenia also created customized beauty specials targeting the Latina and African American teen market, which have resulted in record-breaking advertising revenue for the magazine.
Prior to joining Seventeen, Yesenia served as Beauty Director of Latina Magazine, where she curated the beauty content for the Hispanic woman via the magazine and website. At Latina, she also developed Latina Beauty, a Walmart-only special interest publication for the Hispanic woman.