My best buds, Hudson and Crosby, get so excited when they go to my sister-in-law’s home in New Jersey—yes, they love seeing her but it’s Brooklyn, her little pup, that they can’t wait to visit. My husband and I have been thinking about adding a pet, yet another baby, to our familia. I’ve started to do some research about different breeds, dog names, and food (Is arroz con frijoles OK, or should I go with food made especially for dogs, like Beneful?). Oh, and then there’s puppy health insurance, cover-ups for the winter, toys, and dog sitters — oh my! It’s a lot to think about and so I did what any modern-day mama would do in a situation like this: I downloaded the best apps for dog owners to guide me through my puppy research.
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Yesenia Almonte is an experienced Editorial Beauty Director in New York City. She is widely recognized for her expertise in developing unique beauty content for a variety of top—selling publications that span a broad range of multi-media platforms. Yesenia has the ability to conceive, construct and transform beauty trends into personalized creative recommendations for diverse markets. She has comprehensive knowledge of the teen and Hispanic markets and has created a number of revenue-generating editorial packages across different mediums. Throughout her career, she has initiated collaborations with some of the foremost innovators in the creative industry, including Pat McGrath, Kenneth Willardt, Ondrea Barbe, Sarah Silver, Serge Normant, Orlando Pita and Gucci Westman.
Yesenia was most recently the Beauty Director of Seventeen. During her tenure at the magazine, she entirely redeveloped the magazine’s beauty editorial and direction by expanding and diversifying its content through creative and innovative features and looks, while also providing increased visibility to a broad range of beauty brands. In addition to overseeing the beauty content across all of Seventeen’s platforms, including seventeen.com and misquincemag.com, she created the massive multi—platform beauty franchise Seventeen’s Beauty Smarties, an initiative whereby real girl YouTube beauty vloggers create exclusive looks for the magazine and online videos. Since it’s inception, the Beauty Smarties franchise became a successful YouTube show, The Seventeen Beauty Smarties Showdown and became the backbone to the launch of Seventeen’s multichannel network on YouTube in partnership with AwesomenessTV. Yesenia edited Seventeen’s Ultimate Guide to Beauty, an in-depth how-to guide, and helped develop Seventeen’s extensive digital tool, the Seventeen Shopping Insider app. In an effort to reach readers everywhere, Yesenia also created customized beauty specials targeting the Latina and African American teen market, which have resulted in record-breaking advertising revenue for the magazine.
Prior to joining Seventeen, Yesenia served as Beauty Director of Latina Magazine, where she curated the beauty content for the Hispanic woman via the magazine and website. At Latina, she also developed Latina Beauty, a Walmart-only special interest publication for the Hispanic woman.